Instagram Marketing

How To Post Reels On Instagram (Content Ideas Included)

How to use Instagram Reels and some Content ideas to drive engagement from Instagram's latest feature.
Jennifer Lam
5 minutes

Instagram Reels has finally launched worldwide.

And this is the fourth video feature that Instagram is adding to its list, which already includes IG Video, IG Story, and IGTV.


Confusing huh.


Here’s a breakdown of each feature and how they compare to each other.

What are Instagram Reels?

Instagram Reels are best for users with a short attention span, especially when seeking for short-form entertainment. They adopt the best of Tiktok’s features, such as its short clips, audio, and ease of editing. Reels also allow you to combine multiple video clips, captions, stickers and more.

What should you post?

Instagram Reels are a great way to attract new followers. The more reels you produce, the higher the chances of people discovering your account. Here’s a list of ideas you can use for your upcoming Reels on Instagram.

1. Educational Content
  • Skits involving products/ services
  • Tips for new users of your products/ services
  • Different ways your products/ services can resolve a problem
  • Backstory of how your products/ services came about
  • Fun facts/ trivias
2. Product Content
  • Range of products/services
  • Ways to use your products/ services
  • Product promotions
  • FAQ
  • Sneak peeks for upcoming launches
3. Behind-the-scenes content
  • What goes on during production
  • How items are packaged
  • Design planning of products/ services
  • Drafts of products/ services
  • A day in the life of an employee

Tutorial : Create and Post an Instagram Reel

Step 1: Tap on the video icon in the middle of your tab panel.

Step 2: Click the camera icon on the top right.

Step 3: Assuming you have your footage ready, go to your photo album with the button on the bottom left.

Step 4: Select a clip, adjust the length of it, then click add. Repeat this step with as many clips as you’d like.

Step 5: On the left, vertical panel, try out the different features and add them to your video

  • Music: Search for a music to play in the background of your reel
  • Speed: Allows you to increase up to 5 times the original speed of your video
  • Timer: Gives you buffer time before you start recording

However, if you decide to record directly on reels…

  • Duration: Choose the length you want the reel to be (i.e. 15, 30, or 60 seconds)
  • Effects: Add a reel effect if there’s a specific look and feel you’re going for

Step 6: Click on ‘preview’ to review your reel. Go back to make changes if you need. Otherwise, the process from here on is almost the same as posting on Instagram Story (except the voiceover function which only appears on Reels).

Step 7: Write a caption. Include mentions and geo-taggings if you want. Upload!

PRO TIP : Save reel as draft if you decide to post it at a later time.

The rise of TikTok has proven that video content captures and retains attention much longer than static images do. Instagram is not sleeping on the opportunity to integrate short-form videos
onto the app – neither should your business.

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